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Toto Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to record-breaking achievements in F1

Mercedes team principal Toto Wolff is in final negotiations to sell a portion of his shareholding in the Mercedes Formula 1 team.

This transaction values Mercedes at £4.6 billion – an unprecedented figure for an F1 team – after McLaren was appraised at £3.5 billion in a change of ownership structure in September.

The Austrian executive, who owns one-third of Mercedes F1, would sell a stake approximately 5%.

Wolff, aged 53 will remain as team principal and CEO should the deal proceed.

Ownership Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who each also own a third of the company.

An official representative said: "We are providing no comment on this. The governance of Mercedes F1 stays unaltered, and each shareholder are dedicated to continued achievements of Mercedes-Benz in F1."

Financial Growth

The deal signifies a substantial rise in value of Mercedes F1 since Ineos Group bought its stake for £208m in 2022.

The rise reflects the expansion in market values of Formula 1 outfits recently as a consequence of the increasing appeal of Formula 1 globally.

This was also seen in the box-office performance of the Formula 1 film starring Brad Pitt, which debuted in summer 2023 and has grossed over $630 million (£458m) at cinemas worldwide.

The film represents Pitt's most successful film and the most successful sports movie to date.

Present Standings

Mercedes are second in the constructors' championship, behind McLaren Racing, with three Grands Prix left this season.

Mercedes' primary racer British driver George Russell has secured victory in 2 of the 21 grands prix this year and is in fourth place in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

About the author

Robert Michael

Elara is a seasoned gambling analyst with over a decade of experience in the UK betting market, specializing in regulatory trends and player strategies.

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