Users will soon have a new feature that allows them to lessen the quantity of AI-made media appearing in their timelines. This move comes as the platform revealed that it presently contains in excess of 1 thousand million content made with AI.
Testing and Rollout
The update is being tested over the following weeks before a widespread release. This development comes amid a rise in AI-generated material, driven by emerging video-generation tools.
The Broader AI Trend
Studies have shown that nearly a tenth of the fastest-growing channels on another major platform only show clips produced artificially. A large amount of this material is classified as mass-produced AI material, a phrase for substandard, mass-produced content that is typically illogical or bizarre.
“We know from our community that numerous viewers like content made with AI tools, including AI artwork to educational videos, and we intend to provide users the power to adjust the amount of that, based on their own preferences,” stated a spokesperson.
Scale of AI Content
The platform disclosed that there are presently 1.3bn videos on its service identified as made with AI. Overall, more than 100 mn videos are uploaded to the service each day, making AI-generated material a limited percentage of its total content library.
User Control Features
Users will be capable of reduce or increase the volume of AI content they see by opening the “manage topic” feature in the app and selecting the AI content topic. Additional categories that are already be controlled under the tool encompass news, fashion, aesthetics, and movement.
AI Disclosure Rules
TikTok’s rules oblige content makers to tag lifelike artificially created content, and it forbids dangerous deepfakes of well-known individuals or crisis events. Any authentic-looking AI video that is not labeled can be removed under its terms of service.
Additionally, the service will now attach an “AI-made” watermark to content made using its own AI tools, or detected by an cross-platform project for identifying artificial media. This step is intended to stop users from trying to evade the tagging system.
Educational Initiatives
The platform is additionally establishing a $2 million AI literacy fund for professionals and organizations to produce learning resources about responsible artificial intelligence. This program will support non-profit groups focused on training programming and robotics.
Content Safety Approach
The platform has defended its safety measures, amid discussion over proposals to make redundant numerous review team members in Britain. The company is expected to cut hundreds of positions in its trust and safety division in the UK capital, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A senior executive clarified that staff-based oversight would remain essential, but AI can protect employees by removing the most distressing content ahead of it has to be seen by staff. TikTok reported a notable drop in explicit and harmful content seen by human moderators over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have people as integral to the approach, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is the area in which a significant AI assistance is making a difference process content quickly.”
